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Electronic salesperson solution utilizing intelligent interactive display for cosmetics retail

Pain point in cosmetics retail
 

1.  Customers often subconsciously associate store image with cosmetic quality and performance, and often relate shopping experience with purchase decisions. Lack of image of the store environment, lack of innovative sales, boring and mediocre shopping experience is the pain point to attract customers' attention.
2.   As the composition of cosmetics is complex, it is difficult for salespeople to describe the technical terms and the characteristics of cosmetics in language, and it is more difficult to describe the effect comparison before and after makeup.
3.  Best way to sell cosmetics is to teach cosmetics knowledge and how to make up. The effect of normal shop assistant's explanation is far from the effect of carefully prepared audio and video explanation.
 

Solution utilizing intelligent interactive display system
 

When customer picks up or touches cosmetics which he/she is interested in, the LCD screen immediately plays video or picture of the relative product. It includes much information such as characteristics, types, origin, ingredients, skin protection, promotion activity and so on. The videos that the merchant prepared carefully can show the characteristics of goods more fully, and even the abstract meanings that are not easy to express can be displayed in front of customers with picturesque videos.

Moreover, the system can guide users to view more information about goods by clicking on "Details" or scanning QR codes. After customer satisfaction, it can be purchased not only in shop, but also online. In this way, the new retail mode of “Offline experience Online shopping” can be thoroughly opened, and the integration of offline and online can be realized perfectly. At the same time, through such interactive online store visits, successfully achieve the purpose of traffic introduction, and then effectively improve the ranking of online stores.
 

Advantages of the System

 
This System is able to resolve the following problems:

1)  Information interaction between product with customer directly.
2)  Targeted-orientated information delivery.
3)  O2O combination and lead into visit flow.
4)  Auto-collection data that is for consumer behavior analysis.

This System is also able to portray the following value-added: